Choosing the right colour combination for your website is important. Colour schemes can say a lot about your brand, and deliver your tone before a word on the page has been read. Here at Nettl:MK, we have a wealth experience in creating websites for various industries and so for our latest post, we have put together a handy guide for things to consider when choosing your colour scheme.
In essence, colour theory presents how different colour groupings may be used together successfully. Colours from the same palette are often used together but in different tones, helping to create a blend that is easy to the eye, but not too distracting from the content on the website.
Cool and Warm Colours
Within colour psychology, cool tones tend to symbolise peace, harmony and calm. On the other hand, warm colours will symbolise creativity, excitement and positivity.
When creating a website, colour association must be taken into consideration. For many people the colour red instantly symbolises danger, whilst the colour green symbolises that it’s OK to proceed. Put together, however, the colours are often associated with Christmas.
When choosing colours for a website, you may naturally lean towards colours that you like. Whilst you may be able to incorporate elements of these colours onto your website, it may look overpowering without the eye of a designer to guide the strategy.
Nettl:MK – Web Designers
Here at Nettl:MK, we take pride in working closely with our clients, helping to scope out the visions they have for their website, elements that they like, as well as those that they don’t. We understand how colours can work together and keep in mind both visual appeal and your target audience, ensuring to deliver a website that represents your company and values.
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