In the modern day world, everyone seems to be glued to their phones. Whether we’re watching the television, having lunch or meeting a friend, it is commonplace for mobiles to come out or make a sound to alert us of their presence. The same can be said for laptops and tablets that are taken on long journeys, to cafes and used whilst we relax in the evening. The easy access we have to the internet has made finding out the information we require easier than ever, in fact, over 3.8 million searches are carried out on Google per minute!
“Do I really need a website?” is a question often asked by small business owners who may have no experience in digital marketing or web design. However, if you are performing even just one of the 3.8 million searches carried out on Google every minute, then the chances are that your customer base is too and that is traffic you can’t afford to miss out on.
Growing Your Business Online
Stepping into the online world if you’re used to meeting your customers at fairs, mingling with small groups of other business owners at meetings or carrying out other forms of traditional marketing such as leafletting, can be daunting. However, the key thing to remember is that your website is a representation of your business for people that have never done business with you before. Consequently, first impressions count.
Build Trust with a Website
It is estimated that around 30% of people wouldn’t even consider engaging with a business that doesn’t have a website. There is a certain trust that stems from seeing that a business has an online presence and has invested money into their business in this way.
In the modern day, it is expected by customers that any legitimate businesses will take advantage of the large audience online and have a website, those that don’t can often seem less trustworthy.
Many people will often interact with a business in some way before making a transaction with them. With so many people spending hours a day online, it will come as no surprise that these interactions are often carried out online, whether it be scrolling through photos, reading information or using features on your website, such as filters to narrow down options or flicking through your categories. The time spent browsing like this may be seen as the online equivalent of getting to know your customers over lunch or at an event.
If you’re still on the fence about whether or not you need a website, the time you will save may be the clincher. Your website and overall online presence should be able to answer the basic questions you’re likely to get asked a lot – including things such as “what time do you open/close?”, “where are you based?” and your contact information. If you want to run an efficient business that you can grow, you won’t have the time to respond to every enquiry of this nature forever.
Nettl:MK – Website Design
Here at Nettl:MK, we specialise in creating SEO friendly websites that are unique to you and your business. No matter what industry you are in, our creators will spend time understanding your vision in order to produce a website you are proud to show off. If you would like more information regarding our wide range of web design services, please call today on 01908 048 732 or send your enquiry through to our online contact form.