If you haven’t updated your website in a long while or you’ve just been contemplating the idea of a new website for your business, you may have begun to hear a lot about responsive web design.
Just like most fields of work, web design comes with its own set of jargon. Here at Nettl:MK, we like to keep things simple and let our stunning websites speak for themselves. Consequently, in our latest blog post, we discuss exactly what responsive design is and why its so important.
Responsive Web Design
Put simply, a responsive website is one that adapts to the size of the screen it is being viewed on. The user experience on a responsive website is much better than on a non-responsive site as all elements reformat to ensure they can be viewed and clicked on easily.
Why is a Responsive Website Important?
It will come as no surprise that the rise of technology means that more and more people are accessing the internet on their mobile. Even if a user completes their transaction by using a laptop or computer, they are most likely to have started their buying journey on their mobile. Did you know that in 2016, the total number of smartphone users exceeded 2 billion and is expected to reach 2.5 billion in 2019?
Additionally, in 2015, Google announced an update to their algorithm which took into account a websites mobile presence as a ranking signal. Consequently, if you want people to find your website on Google, you will stand a much better chance if your site is responsive.
Elements of a smartphone friendly website include:
Readable text that does not require the user to zoom in
No horizontal scrolling
Adequate space for tap targets
Nettl:MK – Mobile Responsive Websites
Here at Nettl:MK, we are proud to have built for a wide range of clients in varying industries. We’ll work closely with you to ensure your new website falls in-line with the image you would like to create online.